It is important for us to be able to sell environmentally friendly jewelry produced from a perspective of sustainability and love for the earth.
Natural gemstones and silver are the obvious ingredients in our jewelry and products, which are usually made with methods that have worked for thousands of years. Fair trade and love for the earth have been living concepts for us since almost 1990. We are constantly working to improve ourselves in this area and develop together with our suppliers around the world.

We also have a charity project together with where we sell earrings and key rings to buy off and preserve Swedish old-growth forest for the future. So far we have bought 5,000 square meters of old growth forest. Old-growth forest is untouched forest land.